Facebook feels like a moving target. It is difficult to criticise because I feel as though they might just bolt on Facebook for Charities or something and suddenly Facebook would be moving millions of dollars towards good causes. Pretty hard to criticise that. In fact I can vaguely recall when I read ‘The Facebook Effect’ there being some stuff in there about Facebook apps that do make it easier to donate or microfinance or something equally charitable.
But I have problems with Facebook. I aired them one evening with a group of friends and one friend was almost grievously disappointed at the disapproving tone of the rest of us. She seemed to be saying “Hey, I like this ok, stop hating on something I like”. Her opinion was it allowed her to connect with old friends, and also chat with all her friends. How could that be a bad thing?
Indeed. Facebook moves money towards good causes, it helps people to reconnect. What’s the big problem? Why don’t we just worry about more important things?
I remember once at a lunch calling Facebook “pervy” and got a good reaction so I said it again. Someone pointed out I’d just said “pervy” twice. “What, pervy?” Three times. But I think it is. I don’t know anyone that doesn’t enjoy a good insider’s look on Facebook of photos of friends-of-friends, or pics from so-and-so’s holiday. But I’ve never come away from that feeling anything but slightly slimy. I struggle to understand how behaviour like that is anything less that voyeuristic & competitive. If you ask me, that is a good reason to have lots of Facebook friends: for giving you access to more people’s lives.
Then there is another phenomenon: “Keeping in touch on Facebook”. This new social layer between “I don’t know you” and “Let’s keep in touch like adults do, as in, feature in each other’s lives”. I have had lots of folks tell me to keep in touch on Facebook and I have no idea what that means. What? Carry on a conversation that your uncle & your ex-girlfriend can read? I don’t know those people! It’s like talking with megaphones. Arguably the idea is I’m going to share things I’m up to & thus this Facebook Friend of mine can kind of just passively browse the things I’m up to when it suits them. That’s feels odd to me, why are we doing this? How are our lives better for it?
Facebook has introduced new social norms, new rules for dating, new rules for colleagues and is impacting modern society in lots of other places. It is ubiquitous. Just recently thousands of people in Palestine rallied themselves together via Facebook to call for more unity between the 2 leading Palestinian political groups. So you have a website that is still adding members, that is impacting – for all appearances – positive change. But down here on the ground, it is hard to see that. All I see is profile pictures of people posing as part of some public show-off I don’t feel part of. Hey, we don’t do this anywhere else in life, why is it cool here?
I think grassroots movements on Facebook spring up in spite of Facebook. I imagine a social web where radical movements and grassroots organisations are not reliant on the scale Facebook has which forces them to use Facebook.
A key to Facebook’s success, and where its lurking menace lies, is that most of us were forced to join it because everyone else was using it. There were conversations, news & invites you were missing out on if you weren’t “on Facebook”. Once there, suddenly you activated a public billboard of yourself you now have to maintain. It’s lock in. And the thing is, all those good things Facebook does, other websites already do better, or other websites could do better. Let’s just hope we transition to that instead of a future where the only internet some people know is Facebook.

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