Whenever I read about or watch video about Scientology I come away feeling particularly unwell. As an organisation they strike me as becoming very media savvy and well-versed in tactics to distort information as or when it appears in mass media. I find more than most things Scientology makes me afraid. The way they practice the same marketing speak as large corporations means they understand it is not what you’re saying, but how you’re saying it. If you look confident and sound convincing, we the audience will often just roll with it. Which is why you have to give Scientology credit for latching on to the historical notion of the church, “The Church of Scientology”, it quickly places them as just another religion “doing good things”.
Janet Reitman’s article Inside Scientology (Google cache, archive.org) is a good read. You can watch MSNBC interviewing Janet Reitman about her Scientology article on YouTube. Since Reitman’s article, the BBC Panorama program looked into Scientology [video.google.com]. This is a fascinating episode, not just because BBC reporter John Sweeney loses his cool in a big way near the end.
As Russell Brown noted, it doesn’t end there. Video is available on YouTube shot by the BBC Panorama team showing prior aggression from a Scientologist. Scientology appears to have responded by posting videos on YouTube: BBC reporter losing it!, BBC Reporter John Sweeney’s “excuse” for losing it. In the description of the videos there is a recommendation users visit BBC Panorama-Exposed. This website is run by the Church of Scientology and contains a professionally-edited response to the BBC Panorama episode. As becomes clear, John Sweeney does himself no favours, allowing for Scientology people to post various videos.
It was hopping through Google Video and YouTube I came across an intense video shot by a guy called Mark Bunker from XenuTV.com. In it he films what appears to be three Scientologists repeatedly questioning him “What have you done?” “What are you afraid of?” and telling him “you’re a little gnat”. It is compelling viewing.
I think it takes some guts to stand up in mainstream media and question something like Scientology. Given their history of pressuring and discrediting people who will do that, you would be forgiven for thinking that there might be stories out there easier to cover.
The internet is custom-built for an organisation like that of Scientology. Unlike more traditional media i.e. books, newspaper, etc, often there is no quick way to tell if something is legitimate or faked on the web. Audio can be chopped up and put back online as “unedited transcripts”. People can comment on YouTube or edit an Wikipedia article and what is written can be quickly picked up and spread as fact. An organisation like Scientology which relies on the public taking things at face value would appreciate the power the internet gives them. Got a negative video about Scientology on internet? Create your own video discrediting the video.
One issue that the computer game industry is having to face up to is the reality of paid surfers who artificially promote a game or service, for example a person being paid to visit online computer game forum’s and post “X computer game is awesome, it’s all I’m playing at the moment!”. The same person may be paid to find online negative comments about the same game and post seemingly honest contrary positions “I don’t think X computer is that bad, I’m playing at the moment and IMHO it’s pretty good”. Using the slang and language of the online community brings legitimacy to your actually-fake posts. This is where Scientology could use the same tactics, subtlety but falsely influence the tone of online conversations simply by using large numbers of seemingly legitimate user accounts to post comments.
LINKS (HIGHLY RECOMMENDED)
The Shrinking World of L. Ron Hubbard
Scientology: “Speaking Freely” Tory Christman [video.google.com]
(Updated 2007-05-30: Fixed links, tightened up two sentences on last paragraph)
(Updated 2011-02-09: Updated the link to the Reitman article as the URL has sinced changed)
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